Carhartt WIP at HOH

Excerpts of a Story

Carhartt WIP 1989 - 2017


by HOH/a (Houseofhrvst) / agency

For November 2017 Carhartt WIP and Retail menswear store Harvest hooked up for an Installation / exhibition at their recently opened 2nd Store in Munich / Germany.

The Installation was curated by their creative agency HOH/a ( Houseofhrvst / agency ).

The fundamental / basic Idea of the cooperation, was the release of the Carhartt book ( Work in Progress – the carhartt WIP Archives ). To install some selected picked Photographs of the Book, in the context of a retail store, to let the customer and viewer from outside the Store, look behind the brand its roots in workwear and the development towards a fashion / lifestyle Brand from 1989 – to 2017.